Amanda Perna, owner of The House of Perna, shifted gears in her business to create fashionable masks due to COVID-19.

Business Spotlight: Designing for a New World

The Florida Small Business Development Center at FAU Assists Fashion Designing Company And New Designer Face Masks

When the coronavirus crisis hit in March, business-owner Amanda Perna was grateful that she had an expert to turn to.

Perna, owner of the Neon Bohemians and House of Perna fashion brands in Delray Beach, was hit hard by the stay-at-home orders that closed stores and cratered demands for splashy clothing. But she knew she could get help from Jacqueline Ramirez, a consultant at Florida Small Business Development Center (SBDC) at 最大资源采集网 (FAU).

The two worked together two years ago when Ramirez, who specializes in strategic planning, business development and sales growth, gave Perna business advice on how to get out of a bad rental space. So, when the pandemic put a stop on normal operations, Perna turned to Ramirez again to assist with applying for disaster recovery grants and loans to stay afloat.

鈥淚t was a little overwhelming to try to figure out who was eligible for what,鈥 said Perna, who has been a business owner since 2016 and sells her designs in more than 60 stores internationally. Thanks to Ramirez, Perna said, she received funding from the Palm Beach County Cares grant and the federal economic injury disaster loan.

With those funds, Perna has been able to maintain jobs for most of her employees by adding a new collection of designer face masks at House of Perna. Each designer mask also matches the dresses and handbags in her current collection. In addition, she creates masks to donate to hospitals and nonprofits in her community.

鈥淚t doesn鈥檛 bring in nearly as much revenue as ball gowns, but it鈥檚 what saved the business during this craziness,鈥 Perna said. 鈥淲e鈥檙e staying as close to our brand aesthetic as we can, and we hope we can convert some people to lifetime customers and not just pandemic mask customers.鈥

Looking ahead, Perna knows her business will fully bounce back after the pandemic, 鈥渋t鈥檚 just a matter of how and when,鈥 Perna said. 鈥淲hen people re-emerge, they鈥檙e going to be sick of sweatpants. They鈥檙e going to want to put a dress on.鈥

And for any future crisis, Perna said she knows the Florida SBDC at FAU is there. 鈥淚t鈥檚 a great resource for all of us,鈥 she said. 鈥淟ike an old friend you can call when you need to, but hopefully you don鈥檛 need to all the time.鈥

If you would like more information, please contact us at dorcommunications@fau.edu.