7/15/2024
Florida Atlantic: Making a Splash
Florida Atlantic Alumna鈥檚 Brand Goes Global
When Arielle Baril 鈥20 asked her grandmother to teach her to sew as a young teen, she had no idea it would eventually land her on the prestigious Forbes 鈥30 Under 30 Miami鈥 list.
The 最大资源采集网 alumna鈥檚 luxury swimsuit brand, Rielli, has taken her on a journey one only dreams about. But catching the eyes of celebrities like Kim Kardashian, who showcased one of Baril鈥檚 original suits for her 40th birthday, or gaining recognition in high-fashion magazines likeVogue, CosmopolitanandSports Illustrated Swimsuit, really did happen.
鈥淚 founded Rielli in 2019 while I was earning my degree in international business,鈥 said Baril, 25. 鈥淢y days were spent attending classes and doing my work-study in the accounting and budgeting office on campus. In the evenings, I would go home to work on orders I received.鈥
Rielli grew through word of mouth and social media, but a bold decision to send Kardashian one of her bathing suits 鈥 directly to her home address in August 2020 鈥 proved to be lifechanging.
鈥淎fter about two months, I got a DM from her then-personal assistant, who said Kim loved it and wanted one in every color,鈥 said Baril, who spent the next four days attached to her sewing machine making sure every stitch was perfect.
That move instantly catapulted Rielli onto a global stage and across beaches around the world.
鈥淚 was so overwhelmed and excited at the same time,鈥 she said.
Baril鈥檚 entrepreneurial spirit traces back to her roots. Her Haitian-immigrant grandmother owned a small boutique in Haiti and her parents own a medical center locally. Her family has been supportive, Baril said, from creating her first 鈥渁telier鈥 鈥 or artist鈥檚 studio as her grandmother calls it 鈥 to assisting her with communicating with potential clients.
鈥淩ielli was created with passion, purpose and creativity. I knew if I wanted to stand out in the fashion industry, I had to create things I鈥檝e never seen before,鈥 Baril said. 鈥淚 want to impact the industry by creating new designs and reaching new audiences. Inclusivity is very important to me.鈥
Baril also credits Florida Atlantic and her bachelor鈥檚 degree in business administration with her growing success as an entrepreneur, from learning about import tax, pricing in different currencies and culturally influenced product choices, to the in-depth coursework.
鈥淚t鈥檚 a foundation that sets me apart,鈥 she said. 鈥淭he 鈥楩orbes鈥 recognition is more than just a measurement of success; it鈥檚 about having a global impact in my industry. I am proud and honored to be named alongside outstanding individuals known for their work across various sectors.鈥
Beyond the accolades and the everyday hustle of running her business, Baril said she takes time to inspire other student entrepreneurs by sharing her journey as a guest speaker in Florida Atlantic classes and student organizations.
鈥淥ur young alumni speakers seem to resonate most with students, instilling confidence and conveying that they, too, can accomplish early career success as entrepreneurs,鈥 said Kevin Cox, Ph.D., senior lecturer and director of Florida Atlantic鈥檚 Adams Center for Entrepreneurship in the College of Business. 鈥淲e have a truly vibrant entrepreneurial ecosystem and community that provides education, mentorship and comprehensive support for founders of all ages.鈥
Reconnecting with her alma mater has also given Baril the chance to mentor aspiring entrepreneurs. She currently has a Florida Atlantic student working as an intern at Rielli and hopes to open a storefront one day in Miami.
鈥淚 feel like I am a good example that you can really do anything you put your head and heart into,鈥 Baril said. 鈥淚f there is one piece of advice I can share, it is simply to keep going, keep dreaming and keep pushing forward.鈥
If you would like more information, please contact us at dorcommunications@fau.edu.