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Your Future Awaits Campaign
FAU鈥檚 brand positioning committee reconvened to discuss the brand promises and position of the university and whether adjustments should be made to reflect growth since the last positioning exercise.
GOALS: Strengthen FAU鈥檚 position within the higher education marketplace through a campaign that embodies the University鈥檚 brand promises and persona. Develop a campaign that can grow and evolve over a long period of time.
CLIENT: Division of University Communications
DEPARTMENTS: Creative Services, Marketing, Video Services
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