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0 R $ v . $ $ , V V $ p y : COM 4349 Rhetoric and Aesthetics of Contemporary Culture
3 Credit Hours
Professor Bill Trapani
Office: CU 212
Office Hours: M/W 11-1 pm and by appt
561-297-2051
HYPERLINK "mailto:wtrapan1@fau.edu"wtrapan1@fau.edu
Course Description
This class proceeds from the presumption that the world in which we live is informed, in fundamental ways, by the production, management, transformation, and various trends in aesthetics and style particularly as it is portrayed in popular culture (for example, in celebrity and tourist culture). The course takes seriously the notion that popular culture structures the desires, expectations of normalcy, codes of proper social behavior, the desirability of (certain) consumer goods, etc, and as such impacts its consumers in profound ways. Over the course of the semester, we shall pay particular attention to the marketing and public relations machine-works that produce the popular; the ideology of fame and the American dream; tabloid press and the spectacle of celebrity culture; representations of sameness/difference within the normative popular; popular culture as a driving influence in commodity fetishism; relations between the media/ted means of production and the consequent forms of popular culture and identity
This is a class on rhetorics deployed in television, popular music, film, tabloid journalism, the fashion industry, advertising, and all the forms of entertainment that make up much of what American consumers are endlessly exposed to as the popular. As such, much of the texts or artifacts we will study or discuss may be much more familiar to you than they might be in other classes where the primary function may well be to inform you about things you have not heard about or to which you have a limited or partial understanding. In our case you may well be all-too-familiar with these texts. Unlike those other classes, in this course it is essential that you work to constantly de-familiarize yourself with these discursive forms and products. Given that one of the goals of these texts is to present themselves as natural, as a common and indeed appropriate depiction of the everyday, it is that much more incumbent on you to resist the temptation to read these texts with a lazy or uncritical eye. In short: you will not succeed in this class merely because you happen to watch these programs or know these celebrities. You will not succeed in this class merely by catching up on E! news updates. In order to truly understand popular culture and the way in which it impacts our life you cannot remain merely a product of that discourse, but must actively make yourself its critical reader.
After completing this course students should be able to:
Understand and be able to detail the emergence of style as a new modality of existence
Reflect on the historical relationship between rhetoric and aesthetics and to understand how that relationship is shaped today
Be able to analyze a text formation in order to explicate its rhetorical sensibilities and its aesthetic logic and arrangements
Complete a half-semester length project analyzing an artifact of your choosing and, informed by the course and course readings, offer insights into its cultural, rhetorical, and political ramifications
Textbook/Readings
There is one required text for the course:
Barry Brummet, A Rhetoric of Style. Southern Illinois University Press, 2008.
Additional PDF copies of readings will be posted to the course blackboard site.
It is crucial that you keep up with the readings and the course schedule despite the fact that it may occasionally change.
Grades
1. Microtheme Papers: Over the course of the semester you will write THREE microtheme papers that ruminate on a communicative concept integral to the rhetoric of style. The aim of these papers will be to think laterally that is, to consider a concept (such as aesthetics, design, cool, etc.) and its qualities and then to compare and contrast the ways the quality/trait is exhibited in the world. The aim of these papers is that they should require a good amount of thought and reflection, but not a great deal of actual writing. Each microtheme paper will be one page, single-spaced and demonstrate care in thought and in writing presentation.
2. We will have two quizzes and two exams over the course of the semester
3. Final Essay project. Due at the end of the term, this 9-12 page essay should demonstrate deep, critical, and organized knowledge on a topic of your choice.
4. Participation (10% of total Semester grade).
Grading
Quiz One 75 pts
Quiz Two 75 pts
Microtheme Papers 3 @ 50 each 150 pts
Exam One 200 pts
Exam Two 200 pts
Final Project 225 pts
Participation and Engagement 75 pts
Attendance
It will be expected that all participants will attend all meetings. Participants are also expected to have carefully read all the essays assigned on the syllabus for each class meeting.
As a courtesy to all, please turn off all electronic devices that might disrupt others.
Decorum
Civility: I deeply believe in the concepts of free speech and the value of intellectual exchange. But I equally believe that even the most heated exchanges must nevertheless reamin civil. I work hard to ensure that every class participant feels invited to contribute and that the classroom is an inviting forum for their thoughts. Please help foster that attitude by being respectful of others, their ideas, and their manner of speech.
Technology issues: Im not interested in making a special effort to police your technology use and you may do so with the following stipulations:
*All mobile devices must be placed on silent mode.
*You can tape/type/record any element of the class that involve me (i.e., lectures) but that permission does not extend to others and you must do so in a way that is unobtrusive to others.
*No technology/mobile devices etc will be allowed during exams/quizzes
*Use of technological devices for purposes other than class functions (say, facebook, twitter, youtube etc.) is detrimental to the class atmposphere and if it is persistent or causes a distraction I will ask you to stop using the device.
Special Needs
If you have a disability or special need, please make arrangements with me as early as possible.
In compliance with the Americans with Disabilities Act (ADA), students who require special accommodation due to a disability to properly execute course work must register with the Office for Students with Disabilities (OSD) -- in Boca Raton, SU 133 (561-297-3880); in Davie, MOD 1 (954-236-1222); in Jupiter, SR 117 (561-799-8585); or at the Treasure Coast, CO 128 (772-873-3305) and follow all OSD procedures.
Academic Misconduct
Academic misconduct includes cheating, plagiarizing, and deliberately interfering with the work of others. Plagiarizing means representing the work of someone else (such as another student or an author of a book or article) as your own. If you use the ideas or words of someone else, you must cite the original information in your paper. Invented or plagiarized work can result in an F for the course and may result in possible disciplinary actions at the department, college, and University level.
Students at Դɼ are expected to maintain the highest ethical standards. Academic dishonesty is considered a serious breach of these ethical standards, because it interferes with the University mission to provide a high quality education in which no student enjoys an unfair advantage over any other. Academic dishonesty is also destructive of the University community, which is grounded in a system of mutual trust and places high value on personal integrity and individual responsibility. Harsh penalties are associated with academic dishonesty. For more information, see the Code of University Regulations at HYPERLINK "http://www.fau.edu/regulations/chapter4/4.001_Code_of_Academic_Integrity.pdf"http://www.fau.edu/regulations/chapter4/4.001_Code_of_Academic_Integrity.pdf
Reading Schedule
It is quite possible that the schedule, or readings, will change from time to time. I will discuss and post these changes in advance as I anticipate them. Of course, it is your responsibility to make sure you are aware of what we are doing when and to be prepared for that by doing assigned readings, turning in work on time, etc.
PART ONE: THEORIZING THE RHETORIC OF STYLE
WEEK ONE Introduction to the Course/Introduction to Style
Postrel Preface
Brummet, Preface: Style and Rhetoric
WEEK TWO The Significance of Style Today
Brummett, Style at the Center of Popular Culture pages 1-17
WEEK THREE Style and Aesthetics
Postrel, The Aesthetic Imperative
Brummett, Style at the Center of Popular Culture, pages 17-41
WEEK FOUR Rhetorical Theories of Style and Aesthetics
Brumemett, A Rhetoric of Style for the Twenty-First Century
Quiz One
PART TWO: CELEBRITY
WEEK FIVE Intro to Celebrity Culture?
Holmes and Redmond, Introduction: Understanding Celebrity Culture
Redmond, Intimate Fame Everywhere
WEEK SIX Commodity Fetishism and the Marketing of Cool
Turner, The Economy of Celebrity
Marx, The Fetishism of Commodities and the Secret Thereof
WEEK SEVEN Being Cool by Buying Cool
Paul Smith, Tommy Hilfigger in the Age of Mass Customization
Christine Harold, "On Target: Aura, Affect, and the Rhetoric of "Design
Democracy".
WEEK EIGHT American National Identity and the Politics of Fame
Marshall, Celebrity Nation: Celebrity in National Contexts
Cashmore, Americas Paradox
WEEK NINE Celebrity as Dysfunction
Harper, Madly Famous: Narratives of Mental Illness in Celebrity Culture
Marshall, Transgression: Scandal, Notoriety, and Infamy
WEEK TEN Spectatorship in the New Age
Johansson, Sometimes You Wanna Hate Celebrities: Tabloid Readers and
Celebrity Coverage
EXAM ONE
PART THREE: Դɼ and TOURISM
WEEK ELEVEN Tourism as Stylistic
Rugh, Introduction Are We There Yet?: The Golden Age of American Family
Vacations
Strain, Touristic Births: Placing the Tourist
WEEK TWELVE South Florida in the Popular Imaginary
Hiller, The Fight to Get Florida Right
WEEK THIRTEEN Theme Parks!
Davis, The Theme Park: Global Industry and Cultural Form
Desmond, Performing Nature: Shamu at Sea World
Quiz Two
WEEK FOURTEEN Living in Florida: Aesthetics and Actualities
Derr, Florida Takes Off
Pufe, Unlocking Miamis Suburban Gated Communities: A Semiotic and
Iconographic Approach
Exam Two
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