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Pre-requisites: GRA2208
Instructor: Prof. Eric Landes
elandes1@fau.edu 954-762-5061 (note: best to communicate via e-mail)
Office Hours: AT 313, 1-5:00pm Wednesdays or by appointment
Class hours: AT 507 TTh 1-3:50pm
GRA 3112C Typography Lab (4cr): This essential course examines the theoretical, historical, and practical employment of type through a selection of lectures, readings, and computer applications. Emphasis is placed upon the creative function of type, as an illuminative graphic design element, via a series of challenging and informative assignments.
Course objectives:
to learn to effectively employ type to create a mood or feeling
to understand the history of type and typographic forms
to gain an understanding of the challenges of type in an online environment
to learn the formatting of type in the primary programs
to learn to use and modify type in the various design programs
Required Books:
Typographic Design: Form and Communication
By Carter, Day and Meggs
ISBN: 047064821X
Required Assets and Materials:
1GB USB Drive or Portable Hard Drive
Recommended Book:
The Elements of Typographic Style
By Robert Bringhurst
ISBN: 0881792063
Class policy:
This course is one of the core classes in pursuit of a professionally-oriented degree. You are expected to have all of your assignments completed on time as well as have completed any additionally assigned materials. While you may come and go during working sessions, there is an expectation that you will participate fully in lectures, critiques, and discussions. Missed information and excused missed assignments are the students responsibility to acquire or complete.
Evaluation:
Your work in this class will be evaluated based on a single large assignment and several smaller in-class exercises. The work will be evaluated with an emphasis on technical comprehension and the role of that comprehension in the development and design of web-based content. Nearly as important will be the functional aesthetics applied to the web content. A demonstration of user-centered design principles will figure into this evaluation. Work will be granted a numeric value which will translate into a final letter grade. Please use the following chart of values, grades and descriptions to better understand:
Awork demonstrates the highest level of understanding and creativity. craft and formal issues are resolved to the same degreeBthe work shows better than average idea development, but lacks refinement. the work demonstrates an above average understanding of the assignment goals. and shows good creativity. formal issues are resolved to a satisfactory degree
Cthe work demonstrates an average level of understanding or creativity; or may be good solutions hampered by formal issues. there is little evidence of involvement other than the completion of the assignment
Dthe work shows below average creativity and/or little to no understanding of the assignment concepts and goals. Ds may also be given for excessively low craft.
Fthe assignment was either not completed or completed with such a low level of understanding, creativity, or attention to formal issues as to have failed.
Grading Scale:
A+ = 100 / A = 93-99 / A- = 90-92 / B+ = 87-89 / B = 83-86 / B- = 80-82 / C+ = 77-79 / C = 73-76 C- = 70-72 / D+ = 68-69 / D = 63-68 / D- = 60-62 / F = below 60
Attendance:
You will begin the semester with a 5 point-per-class total (e.g., 30 class meetings would result in 150 possible points). Your attendance is therefore assigned a point value equal to a large assignment. While there is no maximum of missed classes, the points lost can damage your final grade significantly. Excused absences will not cost you any points. Excused absences are those in observance of a religious holiday, severe personal illness or emotional difficulty, or the death or disability. Please contact me early should any of these events seem likely or are in progress. I am sympathetic to most situations, but need to know when they arise.
CALENDAR
(note: this schedule is subject to change based on the needs of the class or larger situations which may affect student participation)
section one: typographic workbook
01/10 introduction to the grid
01/12 grid sequence critique | grid + style
01/17 grid + style critique | scale +value
01/19 scale +value critique | intro to color in-class exercise
01/24 color study critique | simple paragraphs
01/26 paragraph critique | styling headlines
01/31 headline critique | completion of workbook
02/02 introduction to type form
section two: the poster
02/07 poster intro | wireframes | type quiz 1
02/09 wireframe critique | ideation | type quiz 2
02/14 ideation due | type quiz 3
02/16 work day
02/21 interim critique | type quiz 4
02/23 work day
02/28 interim critique | type quiz 5
03/01 poster due
03/06-08 spring break
section three: one text, three variations
03/13 introduction to texts and context
03/15 work day
03/20 progress critiques
03/22 work day
03/27 progress critiques
03/29 work day
04/03 final progress critique
04/05 variations due
section four: text onscreen | interactive newsletter
04/10 intro to type onscreen / topic research
04/12 InDesign interactive tutorial
04/17 interim design critique
04/19 work day
04/24 final design discussion
04/26 interactive newsletter due
Assignments:
typographic workbook 100pts
poster 100pts
3 contexts 150pts
interactive newsletter 100pts
quizzes 10@ 10pts 100pts
total 550pts
Note: In accordance with university policy, all cell phones and beepers must be turned off during class time.
HONOR CODE POLICY STATEMENT: Students at Դɼ are expected to maintain the highest ethical standards. Academic dishonesty is considered a serious breach of these ethical standards, because it interferes with the university mission to provide a high quality education in which no student enjoys an unfair advantage over any other. Academic dishonesty is also destructive of the University community, which is grounded in a system of mutual trust and places high value on personal integrity and individual responsibility. Harsh penalties are associated with academic dishonesty. For more information, see University Regulation 4.001 at http://www.fau.edu/regulations/chapter4/4.001_Code_of_Academic_Integrity.pdf
DISABILITY POLICY STATEMENT: In compliance with the Americans with Disabilities Act (ADA), students who require special accommodations due to a disability to properly execute coursework must register with the Office for Students with Disabilities (OSD) located in -- Boca Raton - SU 133 (561-297-3880), in Davie - LA 240 (954-236-1657), in Jupiter - SR 110 (561-799-8585), or at the Treasure Coast - CO 117 (772-873-3382), and follow all OSD procedures.
Attached are forms that will be useful to you and you document your process in your
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