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_B # I I ! r J O B : Դɼ ATLANTIC UNIVERSITY
COLLEGE OF EDUCATION
Department of Exercise Science & Health Promotion
COURSE: HSC 4664
Community Health Campaigns and Communication
3 credits
MEETING TIMES: Spring 2016
Tuesday & Thursday
2:00 - 3:20 PM
Fleming Hall 426
INSTRUCTOR: Elise K. Eifert, PhD, CHES
eeifert@fau.edu
Office: College of Education- #475
Office Hours: W 2-5 PM & Th 10-1 PM or by appointment
(561) 297-4659
COURSE DESCRIPTION:
This course is an overview of the field of public health communication and will explore how health messages can be used to effectively persuade individuals to adopt and maintain healthy behavior. Students will learn a framework for analyzing the basic components of communication; identify principles of persuasive communication applicable to health communication practice; and study and critique the application of these principles in community and public health. The course is interactive and blends theoretical and applied approaches for communicating effectively about health issues.
STUDENT LEARNING OUTCOMES:
Upon completion of this course the student will be able to-
Define health communication and the associated components.
Describe how health communication influences individuals at the intrapersonal, interpersonal, organizational, community, and policy levels.
Describe the basic principles of creating and implementing effective health-related messages.
Design health promotion materials using effective health communication including public service announcements, advertising, campaigns, promotions, and interventions.
Compare and contrast different health communication efforts to advance a community or public health agencys goals and objectives.
Evaluate the ethical dilemmas inherent in the use of strategic health communications designed to persuade people to change their behavior.
Course Materials:
Required textbook:
Schiavo, R. (2014). Health Communication: From Theory to Practice. 2nd ed. San Francisco, CA: Jossey-Bass. ISBN: 978-1-118-12219-8
Additional readings and instructional material can be found online or will be made available through Blackboard. The following is a list of initial readings:
National Cancer Institute. Pink Book- Making Health Communication Programs Work. HYPERLINK "http://www.cancer.gov/cancertopics/cancerlibrary/pinkbook/pink-book.pdf" http://www.cancer.gov/cancertopics/cancerlibrary/pinkbook/pink-book.pdf
Cases in Public Health Communication & Marketing Journal- HYPERLINK "http://publichealth.gwu.edu/departments/pch/phcm/casesjournal/index.cfm" http://publichealth.gwu.edu/departments/pch/phcm/casesjournal/index.cfm
CLASSROOM POLICIES & PROTOCOLS:
Attendance & Punctuality: You are encouraged/expected to attend all classes. If you know in advance that you need to miss a class, please notify me. If something happens in your life, contact the instructor by the end of the day via email or voicemail. If you are sick, you need to go to the health center or some other medical professional within 24 hours. No absence will be excused due to illness without medical documentation.
*Four or more absences (excused or unexcused) from class will result in the reduction of the final grade of one letter.
In-class activities and participation count toward your grade and cannot be made up at a later date. If you miss class, you are responsible for getting all handouts and information discussed as well as turning in assignments that are due. Also, please be on time to class; class will begin promptly at 2:00 PM. After the first month, you will not be allowed to remain in class if you are late.
Respectful & Appropriate Behavior:
Eating is allowed in class, however be mindful not to disturb classmates with noisy wrappers, packaging, etc.; remember to deposit all trash into the wastebasket upon exiting class.
If you need to leave the room for any reason excuse yourself quietly.
Refrain from side-conversations.
Keep discussions in class confidential, as we want to create a safe space for everyone to share and communicate openly and freely.
Any technology such as computers, tablets, or smartphones are prohibited from use during class time. Keep phones and other noise making devices on vibrate and if phones must be answered please excuse yourself and do so outside the classroom.
Class Preparedness:
Your active participation in and out of class is vital for your success, achievement, and learning. Your thoughts, ideas, comments, concerns, and presence add to the richness of each activity, exercise, and assignment. Your fellow classmates and I value and learn from your input and contributions. With this in mind, come to class prepared to be proactively engaged, attentive, invested, and motivated to complete tasks.
Following FAU policy, it is expected that the average student in this course will need to spend 2-3 hours per credit hour in out-of-class assignments. This is a 3 credit hour course, so I will assume the average student will spend 6 - 9 hours per week on class assignments/readings/studying- Im not joking!
BLACKBOARD:
The course Blackboard is used frequently to distribute course materials, to communicate and collaborate online, to post grades, and to submit assignments. If students are experiencing any technical problems with Blackboard please contact the Office of Information Technology (OIT). This is the quickest way to receive assistance on issues regarding the Blackboard and its features. If you are unsure how to use any of the features on Blackboard, please visit OITs office or webpage. They offer trainings and tutorials for free. I encourage you to check Blackboard frequently, especially the gradebook.
EMAIL POLICY AND NETIQUETTE:
Netiquette is the term used to describe rules of courtesy in using electronic communication. Since that is the preferred means of communication outside of the classroom, certain rules should be followed*. These rules are intended to help use the medium effectively and considerately. The ideas below are intended to help with electronic discourse.
Use the official FAU email account.
Use the subject line to identify the content of the message. Each email message must include in the subject line the course identifier and a concise and clear statement of purpose [e.g., HSC3102: question about exam]; otherwise it is likely to be deleted, along with spam messages and messages potentially containing viruses.
Make sure any e-mail includes a courteous greeting and closing.
Writing complete sentences is essential to clear communication and correct spelling, punctuation, and grammar helps.
Use emoticons sparingly.
Please make sure to consult the course outline/syllabus, other handouts, and the course website BEFORE submitting inquiries by email.
Where a question cannot easily or briefly be answered with a reply email, I will simply indicate to the student that s/he should see me (or my GA) during the announced office hours. Email should NOT be seen as an alternative to meeting with the instructor during office hours especially if asking for special consideration.
Dont say things that you wouldn't say in a face-to-face environment, or in any public place.
I will reply to legitimate email inquiries from students within 48 hours. If a reply is not received within this period, please resubmit question(s) and/or try the phone (leave a message if necessary).
*The professor reserves the right to ignore any communications that does not follow these guidelines.
SUMMARY OF CLASS ACTIVITIES, ASSIGNMENTS, & GRADING:
Your final grade will be based on completion of and grades from various assignments including in class activities/participation/attendance, quizzes, case study discussion, exams, and Health Communications proposal. The table below displays the point value assigned to each:
ActivityPoint ValuePersonal Grade CalculationsIn-class Activities80___/80Reading Quizzes80 (8x10)___/8
___/8
___/8
___/8___/8
___/8
___/8
___/8___/8
___/8Case Study Discussion30___/30Exams160 (2x80)___/80 ___/80Health Communication Proposal
Individual Sections
Final
70 (7x10)
80___/10
___/10
___/10___/10
___/10___/10
___/10__/80Total500___/500
The following is a brief description of each course requirement. Detailed directions for each requirement will be provided in class and can be found in Blackboard
In-class Activities
Attendance will be taken every class. In addition, activities created to engage students will occur during class time. You are expected to have read the required course material and come prepared to class, listen attentively, and engage your classmates and instructor in dialogue. The scoring process for this is somewhat subjective. This does not mean that scores are randomly chosen but rather my judgment of your class effort, contribution, and work quality is used to determine scores. Come ready to impress!!
Reading Quizzes
Every week you will complete a brief quiz on the readings. You will complete these quizzes by the start of class on Tuesday of the week. Quizzes are administered through Blackboard and are time limited. You are expected to have completed the readings before you take the quiz.
Case Study Discussion (Group)
You will get into small groups and be responsible for presenting and leading discussion on a health communication case study. Case studies can be found in the Cases in Public Health Communication & Marketing journal ( HYPERLINK "http://publichealth.gwu.edu/departments/pch/phcm/casesjournal/index.cfm" http://publichealth.gwu.edu/departments/pch/phcm/casesjournal/index.cfm). These case studies are applied examples of what you are learning about in readings and course meetings and should give the class ideas for their Health Communication Strategy project. Groups must review the major points of the case study and engage their classmates in dialogue. Groups will need to present and critically discuss the content in a way that promotes your classmates learning.
Exams
There will be a midterm and a noncumulative final exam. The exams will cover material presented in readings, lectures, and course discussions. You will be provided a study guide and have an opportunity to participate in review activities. You are required to take the exams during the designated time on the designated day. Both exams will be administered online via Blackboard.
Health Communications Proposal
You will select a health issue and design a Health Communications strategy following the steps presented in the Pink Book and discussed in class. Over the course of the semester, you will complete seven (7) separate assignments that contribute to your final Health Communications Proposal. These individual assignments include 1) a statement of the issue or problem, 2) evidence of need for intervention, 3) communication goals and SMART objectives, 4) primary or intended audience, 5) products 6) potential partners, and 7) evaluation plans. You will receive feedback on each assignment and be expected to improve upon them. For the final project, students will combine all of the separate sections and submit a paper describing their overall, proposed Health Communications strategy and product designs.
SUBMITTING ASSIGNMENTS:
All assignments are to be submitted no later than the beginning of class on the date that the assignment is due. You may submit assignments early.
DO NOT e-mail any of your assignments to the instructor.
Some course requirements will be submitted through BlackBoard. Use MICROSOFT WORD or they will NOT be graded. If the instructor cannot open the document for any reason, a 0 will be given. Creating documents in the correct file format and submitting the correct document is the students responsibility.
When submitting to Turnitin, you should receive a digital receipt of completion. Make sure you confirm your submission!
Late Policy: Assignments will be counted late if they are not turned in by the date and time that the assignment is graded. 10 percentage points will be deducted for each business day that the assignment is late. A zero will be given if an assignment is more than five business days late.
Makeup Policy: If you are excused from class or course requirement, you have 1 week from the original due date to submit missed or incomplete work for full credit. For exams, no makeups will be allowed. The only option is to write a five page essay on a topic of the instructors choice. Dont miss exams!
GRADING AND GRADE APPEALS:
It is your responsibility to complete the requirements on time and earn the grade you want. Letter grades will be assigned according to the following point structure:
A = 468 - 500 points A- = 448 - 467 points B+ = 433 - 447 points
B = 418 - 432 points B- = 398 - 417 points C+ = 383 - 397 points
C = 368 - 382 points C- = 348 - 367 points D+ = 333 - 347 points
D = 318 - 332 points D- = 298 - 317 points F = 297 points and below
Acknowledging that I do make mistakes, the following policy will be used when appealing a grade:
1) Put appeal in writing (email is fine).
2) The appeal must be accompanied by evidence in support of the appeal.
3) Wait 24 hours from receiving the grade to submit an appeal.
4) The appeal must be submitted within 5 days of the grade being tendered.
COPYRIGHTED MATERIALS:
Handouts and lecture materials used in this course are copyrighted. These are legally protected documents; do not reproduce these materials for any use other than those related to this course. Selling class notes for commercial gain or purchasing notes is a violation of the Universitys Copyright Policy and of the Student Code of Conduct. Sharing notes for studying purposes, or borrowing notes to make up for absences, without commercial gain, are not violations.
Academic Honesty:
Students are expected to abide by the FAU Code of Academic Integrity. Detailed information on this policy can be found at HYPERLINK "http://www.fau.edu/regulations/chapter4/4.001_Code_of_Academic_Integrity.pdf" http://www.fau.edu/regulations/chapter4/4.001_Code_of_Academic_Integrity.pdf. Every measure has been taken to ensure that students in HSC 4930 have no reason to participate in activities that could be construed as dishonest. If you have questions about whether or not you are committing academic dishonesty ask your instructor or consult the Dean of Students office. In addition to the information provided on avoiding plagiarism and citing sources, any and all materials submitted by students in HSC 4930 can and will be processed through plagiarism detection software.
Cheating or plagiarism on any assignment or exam will result in a failing grade on the assignment or exam and possibly even the course. Submitting any assignment/research paper, etc. for this course that has previously been completed for another course is also considered academic dishonesty and will result in a zero for that assignment. TurnitIn, an academic dishonesty program, will be used to evaluate plagiarism. Appropriate FAU guidelines will be followed for disciplinary action. See FAU catalog for specifics.
SERVICES FOR STUDENTS WITH DISABILITIES:
The Americans with Disabilities Act (ADA) is a federal anti-discrimination statute that provides comprehensive civil rights protection for persons with disabilities. Among other things, this legislation requires that all students with disabilities be guaranteed a learning environment that provides for reasonable accommodation of their disabilities. If you believe you have a disability requiring an accommodation, contact the contact Student Accessibility Services (formerly the Office for Students with Disabilities) located in Boca RatonSU 133(561-297-3880), in DavieMOD I (954236-1222), in JupiterSR 117 (561-799-8585), or at the Treasure CoastCO 128 (772-873-3305), and follow all SAS procedures. If you have a disability already registered with SAS, please notify the instructor by the end of the first week of the semester.
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