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3.0 Credit Hours
9:00-11:50 Wednesday AC 117
Fall 2012
Professor: David Cratis Williams
210 CU
297-0045; dcwill@fau.edu
Office Hours: TTh 11:00-1:00; W 12:30-2:30; by appointment
Required Texts:
Garth S. Jowett and Victoria ODonnell. Propaganda and Persuasion. 4th Ed. Thousand Oaks, CA: Sage Publications. 2006.
Garth S. Jowett and Victoria ODonnell, Eds. Readings in Propaganda and Persuasion: New and Classic Essays. Thousand Oaks, CA: Sage Publications. 2006.
Additional readings will be either posted on Blackboard or handed out in class.
Course Description: The theories and dynamics of persuasion and the history and techniques of propaganda in both totalitarian and democratic societies. We will examine the terms and concepts central to the study of propaganda and persuasion, the historical and political contexts of propaganda, and major contemporary theoretical approaches to understanding propaganda and persuasion. In addition, we will look at propaganda case studies, including Nazi propaganda.
Course Objectives:
Students should come to understand theoretical aspects of both persuasion and propaganda, both in general and in specific relation to governmental forms (e.g., democratic or totalitarian) and social practices and values (e.g., open and closed societies).
Students should gain an awareness of the historical development and uses of propaganda, including the implication of technological advances in the maturation of modern propaganda. Historical awareness should allow you both to see parallels between current forms of appeal and historic uses of propaganda and to recognize persistent residual effects on the contemporary world of previous propaganda campaigns.
Students should cultivate an ethical sensibility about both the means of persuasion or propaganda that might be employed in specific instances and the outcomes that might be attained through such propaganda.
Students should gain a fearsome appreciation of the power to propaganda to propel human actions in determined directions (e.g. the relationship between Nazi propaganda and the Holocaust).
Students should better develop an awareness of propaganda as propaganda and cultivate a critical skepticism about propagandistic appeals.
Students should better develop critical self-reflexivity in the formation and maintenance of your own belief and value systems as well as your attitudes.
Class Policies:
Announcements, schedules, supplemental readings, reading questions, study guides, etc. will be posted on Blackboard. You should consult Blackboard frequently.
Productive class discussion depends upon both openness and mutual respect. You are expected to approach this class in a mature and honest manner. Some of the materials examined in this class are of a controversial nature, and sharp disagreements are likely to occur. Just as you would like for your attitudes and interpretations to be considered seriously by others, so too must you respect divergent opinions of others.
Late work will not be accepted unless specific arrangements are made in advance. If you will miss a class assignment because of a University-approved absence, you must inform me of that in advance, with proper documentation, and make arrangements for fulfilling your class obligations. Should you require a religious accommodation with respect to an assignment or due date, please notify me immediately to make alternate arrangements. Should an emergency arise, please email or telephone me informing me of your status. Unless such arrangements are made, make-up work will not be accepted.
Extra-credit or bonus points are not available; you will be evaluated based upon the assignments specified in this syllabus.
Cell phones, pagers, etc., must all be turned off prior to class and may not be turned on again until after class is over. Text messaging and twittering are prohibited. This is in accordance with university policy. Laptops may be used for the purpose of taking notes; computers may not be online during class unless specifically directed to be online. Violation of the laptop guidelines will result in suspension of the privilege. Class lectures and/or presentations may not be audio or video taped without specific permission in advance in each instance, and under no circumstances may tapes be made for anything other than explicitly pedagogical and educational purposes and uses.
Plagiarism or other forms of academic misconduct, including cheating or aiding and abetting cheating, are serious offenses, and violations of prohibitions on plagiarism and cheating will result automatically in a failing grade for the course. Downloading and use of information or text of any form from the internet without appropriate quotation and source citation constitutes plagiarism. This is in accordance with the University Honor Code. The professor reserves the right to text-check any or all papers through plagiarism check web resources such as Turnitin.com. By taking this class, you agree that all required papers may be subject to such verification procedures for detection of plagiarism. Additionally, any cheating or plagiarism violations must also be reported to the University Committee on Academic Conduct. If you have questions about citation of sources, use of quotations, or other concerns about proper documentation, please consult with appropriate style sheets (for MLA style, see http://www.zbths.org/academics/mla_style_sheet/ ; for APA style, see HYPERLINK "http://owl.english.purdue.edu/handouts/research/r_apa.html"http://owl.english.purdue.edu/handouts/research/r_apa.html) or with me. If you have questions about regulations concerning academic misconduct, please consult FAU Undergraduate Catalog.
Students at Դɼ are expected to maintain the highest ethical standards. Academic dishonesty, including cheating and plagiarism, is considered a serious breach of these ethical standards, because it interferes with the University mission to provide a high quality education in which no student enjoys an unfair advantage over any other. Academic dishonesty is also destructive of the University community, which is grounded in a system of mutual trust and places high value on personal integrity and individual responsibility. Harsh penalties are associated with academic dishonesty. For more information, HYPERLINK "https://exchange.fau.edu/owa/redir.aspx?C=T4LwelO9z0qxOkHobAEM09bwObWjc88Ir9eTQ5Yb1v9d5b5AY2X3U5jsHMv7WjMvQ9VYU6mLoOI.&URL=http%3a%2f%2fwww.fau.edu%2fregulations%2fchapter4%2f4.001_Code_of_Academic_Integrity.pdf" \t "_blank" http://www.fau.edu/regulations/chapter4/4.001_Code_of_Academic_Integrity.pdf
Students are encouraged to make use of the University Center for Excellence in Writing. They can help with writing difficulties (or just polishing writing style) as well as with research and documentation questions. For more information, please consult: http://www.fau.edu/UCEW/
Application of Americans with Disabilities Act: In accordance with University policy and the ADA, should you require individual accommodation to enable fulfillment of course requirements you must first register with the FAU Office for Students with Disabilities (561-297-3880), and you must notify me of your requirements immediately. Additional information is available at HYPERLINK "http://www.osd.fau.edu/"www.osd.fau.edu.
Assignments and Expectations:
Attendance and class participation: Attendance and class participation are expected. Given the small number of class sessions, each absence is the equivalent of missing a full week of a normal class. Consequently, after one absence from a scheduled class meeting, each additional absence will result in a half-letter grade reduction in your final attendance and participation grade, unless the additional absence is officially excused (and documentation of the excuse is provided). Punctuality is also expected; repeated tardiness will also result in a grade reduction. Active class participation is encouraged. Engaged attendance is the objective, and it will be rewarded.
Examinations: There will be two examinations. These tests will be primarily multiple choice in format.
Case Study: Each student will undertake a case study of a contemporary propaganda campaign. Contemporary in this context means a propaganda campaign that is current in this century. The Case Study may be undertaken either individually or in groups (maximum of three per group). Groups will be self-formed, but must be announced (see the Prospectus). In the event that the Case Study is undertaken as a group, then each member of the group will receive the same evaluation for each component of the groups work. The Case Study Analysis should employ the analytic and evaluative techniques discussed and developed in the textbooks and in the class lectures. The Case Study consists of three components: a) the Project Prospectus, in which the topic is announced and justified as a propaganda campaign (this means that you must make a definitional argument) and in which groups announce themselves as groups (2-3 pages). In addition to Works Cited for the prospectus itself, the prospectus should include a Bibliography of available sources sufficient to demonstrate that it is a doable project (this should be at least 10 on-point sources); b) the Case Analysis Paper, in which the propaganda campaign is analyzed (8-10 pp); and c) the oral Presentation of the significant findings of the case study to the class. Please consult Project Guidelines (which will be posted on Blackboard) for further elaboration of project expectations and presentation guidelines. In all written work, you are expected to conduct thorough research, to cite your sources assiduously and properly, and to include a complete bibliography of works cited. Your documentation style and bibliographical style should conform to either the MLA or APA guidelines (links listed above).
Grading Weights of Assignments
Examinations
Test One 30%
Test Two 25%
Case Study
Prospectus 5%
Case Analysis Paper 30%
Presentation 5%
Attendance and Participation 5%
Grading Scale:
A+ 98-100 A 94-97 A- 90-93
B+ 87-89 B 84-86 B- 80-83
C+ 77-79 C 74-76 C- 70-73
D+ 67-69 D 64-66 D- 60-63 F Below 60
Significant Dates:
Sept. 19 Project prospectus due
Sept. 26 Exam #1
Nov. 21 Terms Project Due
Nov. 28 Presentation
Nov. 30 Exam #2
SPC 4540: Persuasion and Propaganda
Fall 2012 Projected Daily Schedule
Aug. 22 W Introduction to course
29 W Introduction to Propaganda and Persuasion
Read before class: Jowett and ODonnell, pp. 1-49; Jacques Ellul, The Characteristics of Propaganda, in Readings, pp. 1-49
Sept. 5 W The History of Propaganda
Read before class: Jowett and ODonnell, pp 51-164; Thum and Thum, War Propaganda and the American Revolution: The Pen and the Sword, in Readings, 73-82.
12 W Overviews of Propaganda in the 20th Century
Read before class: Thomas C. Sorenson, We Become Propagandists, in Readings, 83-110; Philip Taylor, The Bolshevik Revolution and the War of Ideologies (1917-1939), in Readings, pp. 111-120
19 W Propaganda, Rhetoric, and the Analysis of Campaigns
Read before class: Jowett and ODonnell, 49-56; Bennett and ORourke, A Prolegomenon to the Future Study of Rhetoric and Propaganda, in Readings, pp. 51-71; Hugh Rank Handouts: Intensify/Downplay, 30-Second Spot, Images and Issues, and Not So Great Expectations; Jowett and ODonnell, Chapter 6: How to Analyze Propaganda, 269-287.
Due: Project Prospectus
26W Examination #1
Oct. 3 W Persuasion Theory in the Post-War: Yale Group, Consistency Theories, and More
Read before class: Jowett and ODonnell, Chapter 4
10 W Toward a Focus on the Depression and the Pre-War Period
Read before class: Jowett and ODonnell, Chapter 5, and pp. 289-300; David Culbert, Why We Fight: Social Engineering for a Democratic Society at War, in Readings, pp. 169-188
Film Segments: Why We Fight
17W Allied Propaganda, WWII and the Cold War
Read before class: Paul Linebarger, The Function of Psychological Warfare, in Readings, pp. 189-200.
24 W Case Study: Nazi Propaganda
Read before class: Kenneth Burke, The Rhetoric of Hitlers Battle, in Readings, 149-168; Goebbels on Propaganda (Blackboard)
Film Segments: Triumph of the Will
31 W Case Study: Nazi Propaganda and Jud Suss
Read before class: Blackboard posting on Jud Suss
Film: Jud Suss
Nov. 7 W Case Study: Nazi Propaganda and The Eternal Jew.
Read before class: Blackboard posting on The Eternal Jew
Film: The Eternal Jew
14 W Summarizing Nazi Propaganda
In class construction of Case Study Analysis of Nazi Propaganda
21 W Propaganda in the Contemporary World
Read before class: Stuart Kaplan, Visualizing Absence: The Function of Visual Metaphors in the Effort to Make a Fitting Response to 9/11, in Reading, 243-257.
Projects due
28 W Final Class: Project Presentations
Presentations
30 (F) 7:45am - 10:15am:
Examination #2
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